SEO Checklist for New Websites: From Google to AI Search Engines

Technical SEO: the foundation

• High speed: good Core Web Vitals scores (LCP under 2.5 seconds).
• Mobile-first: most of your visitors arrive on a phone.
• Clean HTML structure: one H1 per page, ordered headings and alt text for images.
• Sitemap and robots.txt to guide crawlers.
• HTTPS with readable, stable URLs.

Multilingual SEO

If your site serves several languages, as Fliba does, give each language its own URL and use hreflang tags to tell Google which audience each version is for.

Structured data (Schema)

Adding JSON-LD for your organization, services, articles and FAQs increases your chances of earning rich results on Google.

Optimizing for AI search (GEO)

AI answer engines look for clear, accurate and trustworthy answers:

1. Answer real customer questions directly and concisely.
2. Use lists, tables and descriptive headings.
3. Keep business information (name, services, contact channels) consistent everywhere.
4. Publish an llms.txt file that summarizes your site for language models.

Consistent content

An active blog with genuinely useful articles is the strongest signal to Google and to AI that your site is alive and expert.